ＰＴＰシートの色彩心理に関する研究
スポンサーリンク
概要
- 論文の詳細を見る
The large amount of information printed in the limited space of PTP sheets is a cause of confusion.This includes drug names,manufacturers'names and warnings.However,an appropriate color scheme and design for the PTP as a whole can help people distinguish the individual information and differentiate the product from its competitors.This would also be effective in preventing misidentification of drugs in medical facilities.In the present study,we investigated the effect of color and printing on human sensibility.To do this,we used 3 types of photo of a well-known branded drug(BR group)and a little-know generic drug(GE group)-photo of original PTP with printing,photo of original PTP without printing,and"gray scale"photo of PTP(no color/printing)-by the SD(Semantic Differential)method and factor analysis.For the GE group,the profile of the original PTP with printing and that without printing looked more similar than those for the BR group,and this tended to be influenced by color.The factors of familiarity and sensibility could be identified in a factor pattern matrix.A cluster analysis of subject scores indicated clusters giving a strong impression of familiarity and sensibility for the original photo with printing in the BR group while in the case of the photo of the original PTP with no printing,cluster layouts were similar for both the BR and GE groups.We therefore consider that factors determining sensibility comprise recognition of printing and design as well as coloring.
- 日本医療薬学会の論文
日本医療薬学会 | 論文
- O17-003 視覚障害者に対する手技指導の標準化を目的とした視覚障害擬似体験インスリン注射院内実習(一般演題 口頭発表,糖尿病/後発医薬品,医療薬学の創る未来 科学と臨床の融合)
- 20H-16 Basal-Bolus療法におけるインスリンデテミルの有効性(使用状況調査・意識調査,来るべき時代への道を拓く)
- 30-P2-43 2種類のインスリン試薬を用いた化学発光酵素免疫測定法によってFactitious hypoglicemiaを証明しえた一例(副作用・有害事象,社会の期待に応える医療薬学を)
- 28-04-20 ペン型インスリン注射器の精度に及ぼす注入時抵抗とカートリッジ内気泡の影響
- P-610 ファブリー病に対する「ファブラザイム^[○!R]」投与時の「過敏反応発現時の対処方法」の一部改変により副作用防止に至った1症例(8.有害事象・副作用(基礎と臨床)1,医療薬学の未来へ翔(はばた)く-薬剤師の薬剤業務・教育・研究への能動的関わり-)