Psychological and Physiological Influences of Presentation Methods and Colors of Clothes on Wearer
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概要
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The purpose of this study is to examine the influence of presentation methods and colors of clothes on dressing image from the psychological and physiological responses. Subjects are 15 women of 21-22 years old. The psychological reaction was measured with a semantic differential method using nine clothing images, nine character images and feelings when subjects evaluated six samples. The physiological reaction was determined by using an electrocardiogram (ECG) and a galvanic skin response (GSR) .<BR>Experiments have shown that the clothing image was composed of three principal components"Preference", "Refinement"and"Grace". The character image was composed of two principal components"Elegance"and"Friendliness". The colors of clothes influence on the psychological reaction especially. The presentation media and the wearer affect the degree of color effect of clothes. The physiological effect caused by the"presentation media with reality"such as an original and an Alice mirror differs from the physiological effect caused by the"presentation media without reality"such as a picture, a display and a screen. A little correlation was recognized between the psychological reaction and the physiological reaction.
- 社団法人 日本繊維製品消費科学会の論文
社団法人 日本繊維製品消費科学会 | 論文
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