Studies on Clothing Norms. (Part 1): Relationships Between Social Situations of Wearing and Perceived Importance of Clothing Standards.:Relationships Between Social Situations of Wearing and Perceived Importance of Clothing Standards

概要

論文の詳細を見る
This study focused on relationships between social situations of wearing and perceived importance of clothing standards as a social psychological approach to clothing norms which people share implicitly or explicitly and which regulate their clothing in various social situations. Subjects were 566 students and 770 adults. They completed the scales of clothing consciousness (how conscious they are of their own clothing) and perceived importance of clothing standards (how important they perceive that 12 standards are in choosing their clothing) in 10 situations. Factor analyses of the situations by clothing consciousness and of the clothing standards revealed three factors respectively. The former meant formal, semi-formal, and informal situations of wearing. The latter meant social harmony, individuality and fashion, and utility. Analyses of variance (ANOVAs) and correlational analyses showed that the scores of these factors and the correlations among them were substantially different depending on situations. Some differences in age and gender were also found.
社団法人日本繊維製品消費科学会の論文