Present Situation and Future Prospect of Chicken Meat Production and Consumption in Asia. A Study of Selected Nine Countries.:A Study of Selected Nine Countries
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概要
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This paper reports the results of survey on chicken meat production and marketing in selected Asian countries representing developing (India, Bangladesh, Pakistan), rapid developing (Thailand, Philippine, Iran), and developed nations (Japan, Taiwan, Rep. of Korea) in the region. This survey was done during 1994-1995, coordinated with Asian Productivity Organization (APO). Subsequently the meat production and marketing symposium was held in Tokyo which was attended by those foreign experts participated during the survey. The survey covered all the aspects of poultry industry which included chicken, ducks, geese and quails. The survey data obtained from 1970 to 1993 concerning poultry industry was used. The primary objective is to describe poultry consumption and production patterns. The outlook for the poultry industry is promising. In the past 20 years consumption of chicken meat has increased dramatically in these nations. Consumption of chicken meat will continue to increase as estimated income elasticities for chicken meat indicate a latent demand for this meat comparative to other types of meats. In the coming years this increase will continue, although at a slower pace. In the less developed countries in the region, consumption and production will increase quicker than developed countries.However, our previous study on meat consumption patterns indicated that the consumption of meat is influenced by taste and preference as well as the level of income. With the increase in household income level, income elasticities of demand for chicken meat has increased and it is highest in Pakistan (1.639) followed by India (0.881) and Taiwan (0.4780). Chicken are native to the monsoonal rice growing areas of Asia and so they have become a suitable alternative to fish which has been their main traditional source of protein. However, the preference of animal protein has been shifting from fish to chicken meat. Chicken is very efficient and economically the best as far as the feed conversion ratio is concerned. Another factor which affects meat consumption is the cultural and religious factor. Certain religions has restriction on consumption of certain meat types but none for chicken meat. Therefore, chicken meat can be called as "Universal Meat".
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