Jブランドで強みを作る:―グローバル時代の企業経営―

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This paper states that the mission of Japan in the 20th century has been completed and the 21st century real paradigm has started, and how to strength the international competitive power of Japan. We must do away with the existing state of Japan faced with the 6th historical crisis, and fight for future plans how to develop the society and rebuild up the social rule from the point of the outlook of the world and the traditional sense of value that is based on the Japanese mind. The new Paradigm for Green civilization of the 21st century is proposed by the Innovation induced by the minds peculiar to Japan. The object we Japanese must aim is the establishment of a state on the basis of advanced technological and mature culture. We must cultivate the strength of Japan by J-Brand, in the Zen and art of design and manufacturing, and link to the state of great originality in the field of cooperate management in the era of globalization. The first step for the paternal turnover in the 21st century of Japan, is the promotion of J-mind innovation. The Japanese mind should be mentioned first is the obedience of nature, respect of beauty, leave off from the dependence upon the materials, the spirit of inquiry and altruism.
日本開発工学会の論文