グローバル市場でのエンジニアリング・ブランド構築:―技術特徴を共有し、競争力ある商品を創る―

概要

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The markets have been diversified significantly as globalization of the markets proceeds. Companies intend to explore development of new business in the global markets for their sustainable growth. It has been revealed that effective development of engineering brands is a key for establishing a business with overseas clients. Needless to say, it is important for engineers to improve their English speaking skills for effective communications and to enhance understanding of cultures and business practices in the countries they deal with. Furthermore, it is essential for companies to have engineers who can understand customers' needs correctly, put their technologies and products together and propose problem resolving solutions to their clients.<BR>This paper closely discusses development of engineering brands in the global markets.
日本開発工学会の論文