New Product Development in Financial Industries:Media Tangibility and Media Durability of Financial Products

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概要

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• It is not suitable to apply characteristics used in service industries such as intangibility, simultaneity, heterogeneity, or perishability when analyzing financial products. When considering the property of media, financial products are intangible, although durable. Therefore, financial products are designed beforehand, and knowledge of product development research is applicable. Further, in financial product development, lead-time reduction and communication are even more critical than tangible products.

著者

• Fujimoto Takahiro

  Faculty of Economics, The University of Tokyo

• SATO Hidenori

  Faculty of Economics, Nagasaki University

関連論文

• Non-linear Free Vibration Analysis of Stepped Beams under Gravity by Transfer Matrix Method
• New Product Development in Financial Industries:Media Tangibility and Media Durability of Financial Products
• Evolution of Firms and Industries

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