The effect of priming of a diet goal on the implicit evaluations of goal and temptation relevant targets

スポンサーリンク

概要

• 論文の詳細を見る

• This research investigated how to overcome temptations and protect high-order goals while pursuing a goal. We hypothesized that in order to promote self-regulation, individuals non-cousciously engage in asymmetric evaluative responses to goal-relevant and temptation-relevant stimuli. In an experiment, we manipulated either diet goal or academic goal. Then, we measured evaluations of either sugary drinks (e.g., Coke, Fanta) or healthy drinks (e.g., Healthya Green Tea, Black Oolong Tea). The results showed that participants who activated a diet goal had significantly more positive evaluations of healthy drinks than sugary drinks. In addition, this tendency was moderated by the means of dieting (i.e., only participants who cut down on sweets when going on a diet). The role of non-consious asymmetric evaluations for self-regulation is discussed.

著者

• 埴田 健司

  一橋大学

• 樋口 収

  一橋大学

• 小林 麻衣

  東洋大学

• 北村 英哉

  関西大学

関連論文

• 学業場面における誘惑対処方略尺度の作成
• The effect of priming of a diet goal on the implicit evaluations of goal and temptation relevant targets

スポンサーリンク