顧客価値をいかに協創するか

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概要

• 論文の詳細を見る

• People's sense of value becomes more multifaceted. Therefore, it is required for the service providers to co-create customer value through interaction with customers. In this paper, we insist that the design science is effective as an approach of co-creating customer value, and introduce some concrete technology and methodology to measure, design, and evaluate customer value.

著者

• 赤津 雅晴

  Yokohama Research Laboratory, Hitachi, Ltd.

• 平井 千秋

  Yokohama Research Laboratory, Hitachi, Ltd.

• 長岡 晴子

  Yokohama Research Laboratory, Hitachi, Ltd.

関連論文

• 顧客価値をいかに協創するか

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