Characteristics of Consumers' Purchasing Behavior with Relation to Their Consciousness for Residence

スポンサーリンク

概要

• 論文の詳細を見る

• Historical trend of consumers' consciousness for residence is reviewed based on the articles in the Jutaku (Housing) magazine collected for 50 years in Japan. With this review in mind, current consumers' purchasing behavior in relation to their latent consciousness is analyzed using the dataset collected from the condominium apartment purchasers of Jonan 5 wards in Tokyo. Among others this paper aims to show a scientific marketing approach in housing industries coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers' demands. Results include that residents prefer wide residence space to number of residence rooms in a housing unit.

• Association of Urban Housing Sciencesの論文

著者

• 崔 廷敏

  建国大学消費者住居学科

関連論文

• 住環境に対する社会的要求と政策的対応 : 新聞記事及び住宅建設五箇年計画に対する内容分析を通して
• 居住者満足度評価における居住者の価値観
• Characteristics of Consumers' Purchasing Behavior with Relation to Their Consciousness for Residence

スポンサーリンク