The Relationship between Preference and Kansei Values : - Preference Mechanism focused on Information Conciliation -
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概要
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Why do people want what they want? This question has fascinated researchers in design field, and continues to motivate them today. Preference has been addressed as an important theme in design whereas Preference Mechanism has not been well explained. This study shows the relationship between Preference Mechanism and product evaluation values using automotive images. This study investigates if reconciled-preference shows the same results in various Reality Sets (one product image, separated product image). Reconciled-preference images are prepared through item screening reflecting <B><I>Subjective Preference (like-dislike)</I></B>. In this experiment, two types of stimuli are used as <B><I>Reality Sets</I></B>: (1) car-front images as <B><I>Uninominal Reality Sets</I></B> (2) car-front-side images as <B><I>Binominal Reality Sets</I></B>. Twenty university students participated in the experiment. The results show that while <B><I>Uninominal Reality Sets</I></B> shows a statistical significant difference not only between <B><I>Subjective Preference</I></B> and aesthetic, but also between <B><I>Subjective Preference</I></B> and pleasure; <B><I>Binominal Reality Sets</I></B> shows a statistical significant difference between <B><I>Subjective Preference</I></B> and preference. It is worth noticing that <B><I>Reality Sets</I></B> affect product evaluation. It gives a perspective to understand what makes people modify their preferences in product evaluation.
著者
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YAMANAKA Toshimasa
University of Tsukuba
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NIKI Kazuhisa
Human Technology Research Institute, National Institute of Advanced Industrial Science and Technology
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CHO Youngil
Hiroshima Kokusai Gakuin University
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KIM SuKyoung
University of Tsukuba
関連論文
- Effect of Experience of Use on The Process of Formation of Stereotype Images on Shapes of Products
- The Relationship between Intuitive Preference and Emotional States Considering Inherent Images
- The Relationship between Preference and Kansei Values : - Preference Mechanism focused on Information Conciliation -