Destination Decision Making Process in Selecting Sports Training Camps : Focusing on High School and University Sports Teams
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概要
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Although there have been numerous reports on decision-making process models attempting to explain various consumer behaviors, no study applying the decision-making process to sports training camps had been undertaken thus far. The purpose of this study was to clarify the decision-making process and to identify the decision-makers in high school and university sports teams. Aiming toward this objective, a semi-structured interview method was adopted. The respondents were from 12 sports teams that visited four cities in Niigata Prefecture. These teams were further broken down into eight university teams, one university club, and three high school teams. As a result, the decision-makers of the sports training camp were divided into two categories : the coach/advisers and the student leader/student in charge of the camp. The decision-making process was carried out by two groups: the groups asking travel agencies for proposals and the groups not asking for the same. Moreover, it was clarified that there were two factors influencing the decision-making process in the sports training camp. The first was the process of arranging and changing reservations in the sports training camp, and the second was the associations needed to be formed in order to reserve accommodations toward securing available sports facilities for the sports teams. Though the common prerequisite for attending the sports training camp was found to be circumstances that were amenable to training, certain differences between the groups were also revealed, and it was clarified that factors such as enthusiasm on the part of the sales person of travel agencies and the flexibility exhibited by the local organizer regarding the sports teams influenced the re-visit behavior. Contemplating these results and exploring the decision-making process carried out in the sports training camp, the decision-making process DAAR [comprising Desire, Association, Action, and Re-visit] was developed in this study.
著者
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佐藤 晋太郎
早稲田大学大学院スポーツ科学研究科
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原田 宗彦
早稲田大学
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押見 大地
早稲田大学大学院スポーツ科学研究科
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原田 宗彦
早稲田大学大学院スポーツ科学研究科
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石井 十郎
早稲田大学大学院スポーツ科学研究科
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押見 大地
早稲田大学大学院
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押見 大地
早稲田大学スポーツ科学学術院
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