現代中国におけるスポーツくじの発展と変遷に関する研究--オリンピック・生涯スポーツ・スポーツ産業との関連において
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概要
- 論文の詳細を見る
Since the formation of the People's Republic of China, all kinds of lottery had been prohibited in the country as representing a corrupt practice of capitalism. But the Reform Openness policy and the Socialism Market Economy proposed by Deng Xiaoping permitted the introduction of the Sports Lottery in some Chinese provinces from 1984. The purpose of the Sports Lottery was to provide funds, which were necessary to hold different large-scale sports competitions and to build large-sized sport facilities. It was from 1994 that the Chinese government established a formal and national scale system of Sports Lottery. In 1995, the Chinese government promulgated three general plans related to sports ports Industry Development Program", "Olympic Games Program" and "National Fitness Promotion Program". At present, those three general plans still play a basic role in deciding the Chinese sports policy. According to the "S ports Industry Development Program", promotion of sports industries that meet the Socialist Market Economic System guarantees the realization of two other Programs in providing financial security. In this context, the Sports Lottery enables acquisition of the funds which are necessary for promotion of sports in all levels and at the same time it brings the development of different kinds of sports markets and sport businesses. Till now, 60% of the profit of a Chinese sports lottery have been used for "National Fitness Program" and 40% for "Olympic Games Program". Today, the Chinese sports lottery takes a role in providing an important source of revenue which supports the activity that the government performs in order to not only promote Chinese sports policies at all levels but also to develop and keep active the sports industry in expanding sports related markets. It will play a huge role in realizing Chinese sports strategic objectives for 21 century.
- 日本スポーツ産業学会の論文