セマンティック・ディファレンシャル法についての一実験的研究
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概要
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There are two statistical methods of analysis of SD data; Design 1 and Design 2. In this article, the meaning of Design 2 is explored under the assumption that it has psychological meaning quite distinct from Design 1. Stimuli are five pictures. 40 scales are used. Ss are extroverts and introverts. Procedure is Design 2. In introverts two factors about stimuli, two about stimuli and Ss, and three about Ss were discovered. In extroverts two factors about stimuli, two about stimuli and Ss were discovered. Against absolutism (Design 1), relativism (Design 2) is possible, and the meaning of factors must be considered in psychological context.
- 公益社団法人 日本心理学会の論文