タイトル無し
スポンサーリンク
概要
- 論文の詳細を見る
Marketing structure change resulted from retail marketing innovation in Korea. Retail stores, especially super markets, have been changing to bigger and chain stores. As super markets are being oversupplied, competition between super markets is also intensifying.<BR>The typical competition methods between super markets are price and differentiation. Super markets lay weight on contract transaction rather than spot transaction for stable supply of differentiated products.<BR>Purchasing behaviors of super markets have been making various marketing channels.
- 日本フードシステム学会の論文