インターカラー提案色が流行色に及ぼす影響--提案年度からの経年変化

概要

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The purpose of this report is to examine (a) whether the color predicted by INTERCOLOR two years ago was popular in the market in the scheduled year, and (b) a recent popular tendency in the market. Main results are as the follows. In this report, the year that INTERCOLOR scheduled to become popular in the market is represented by T, and the year in two years after T by A2. (1) Before and after T, the peaks of the hit rate were compared every year. In the case of spring-summer, and that of autumn-winter the most peaks of the hit rate were found in A2. (2) The frequency of peak year of the hit rate was compared in spring-summer and autumn-winter. There was no difference in both. As for autumn-winter, there was no year that had any peaks before T. (3) The number of peaks on the market diffusion rate showed no significant difference among T, before and after T. (4) The frequency of peak year of the market diffusion rate was compared among T, before and after. T. There was no difference among them in spring-summer and autumn-winter. (5) As for the hit rate, no tendency of the interval from INTERCOLOR proposal to the market diffusion was found. However for the market diffusion rate in spring-summer, the interval from the proposal to popular in the market showed a tendency to become earlier, year-by-year. But, it showed no tendency in autumn-winter.
日本感性工学会の論文