態度と社会的規範の曖昧性を考慮した消費者の行動意図予測
スポンサーリンク
概要
- 論文の詳細を見る
We examined a fuzzy set theoretical model of consumer behavioral intentions concerning buying several beverages such as Japanese regular beer, low-priced beer (Japanese Happoushu) and Pakistani chai. Three psychological experiments were conducted to examine the relative importance between attitudes and social norms in consumer behavior. We found that the relative importance of social norms for buying the low-priced beer was higher than for buying regular beer and Pakistani chai. The result suggested that consumers paid more attention to the expectations of people who were important to them when they bought low-priced beer. A blind test of several beers also suggested that consumers only rely on brand names and their images but not on taste.
- 日本感性工学会の論文
著者
関連論文
- 647 情報教育における「ファイル」概念理解の困難性(教授過程(10),口頭発表)
- ファジィ入出力データの可能性線形回帰分析における影響の大きいデータの検出法とその応用
- ファジィ評定データによる消費者の行動意図の予測
- 1-2 リスク判断とファジィ : 情報統合様式が判断のバイアスに及ぼす効果
- ファジィ多属性態度モデルによる購買目的地選択の分析について : エリア・マーケティングのための消費者心理測定の提案
- 態度と社会的規範の曖昧性を考慮した消費者の行動意図予測