情報の望ましさとメディアが情報伝達に及ぼす影響
スポンサーリンク
概要
- 論文の詳細を見る
This experiment investigated the effects of desirability of message contents and communication medium on distortion of the transmitted message. It partly aimed at the extension of the researches on the MUM effects (Tesser & Rosen, 1975). In addition subjects' vocal responses and their perception of the message receiver were examined.<BR>Fifty-six male undergraduates served as subjects. They were asked by Experimenter 1 (E<SUB>1</SUB>) to transmit a message to Experimenter 2 (E<SUB>2</SUB>) about the results of E<SUB>2</SUB>'s data analysis.<BR>The message contents were either bad (E<SUB>2</SUB>'s analysis was unsuccessful) or good (E<SUB>2</SUB>'s analysis was successful) for E<SUB>2</SUB>. As another independent variable, the medium by which subjects transmitted the message-face-to-face or the telephone was manupilated.<BR>The hypotheses were as follows: (1) The bad message would be weakened in contents more than the good message. (2) The bad message would be weakened in contents more in the faceto-face condition than in the telephone condition.<BR>The results supported the hypothesis (1). All the indices about the transmitted massagetruthfulness to the original and the number of <I>bunsetsus</I> (phrases), predicates, and emphasized phrases-were significant in the predicted direction. Moreover, some subjects in the bad condition employed toned-down phrases.<BR>The hypothesis (2) was not supported. No indices were significant. Some of them-truthfulness and toned-down phrases-were in the opposite direction to the hypothesis.<BR>As for other responses, the speed of speaking was slower and more subjects showed smiles during transmitting the message in the face-toface condition than in the telephone condition.<BR>Subjects perceived the receiver (E<SUB>2</SUB>) to be warmer and more likable, and felt themselves perceived to be warmer and more likable by him in the face-to-face condition.
- 日本グループ・ダイナミックス学会の論文