フォーラム 「MASTERS CLASSIC」にみるスポーツプロモーションの可能性
スポンサーリンク
概要
- 論文の詳細を見る
This paper introduces the "Masters Classic" tennis event and discusses it from the viewpoint of sports promotion.<BR> As a result of studying this event, the possibility of "spectator tennis" was suggested. At the same time, the importance of non-compelled management and continuing examination of this event in planning a strategy for the future and for making improvements were pointed out. Moreover, the necessity of deciding on a suitable admission fee was confirmed.
- 日本スポーツ産業学会の論文