Environmental Uncertainty, Copetition Strategy, Inter-functional Competition, and Organizational Performance in Korea

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概要

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• To survive and prosper in a competitive marketplace, an organization must strive to respond continuously to opportunities and threats posed by the uncertainty of environments. CEOs typically play a leading role in this task through promoting internal competition or cooperation. There is general consensus among managers and researchers that either internal competition or cooperation among members has respective positive effects on organizational performances. However, so-called inter-functional copetition, that indicates the simultaneous approach of internal competition and cooperation among functional departments, has not been taken into the spotlight, even though cooperation among competitors is currently considered a major strategic orientation. This study investigates the role of organizational strategies in the causal process between environmental uncertainty and inter-functional copetition, and the role of inter-functional copetition in the causal process between organizational strategies and performances, and the moderating effect of evaluation system by CEOs for reward. Using a survey methodology, this study tests the research model with data collected from a nation-wide sample of 250 IT manufacturers. The results of the regression analysis show that (1) SSP (i.e., a strategy of simultaneously pursuing both efficiency and innovation) has a significantly positive influence on organizational performances under the environmental uncertainty; (2) inter-functional copetition significantly mediates the influencing process between SSP and organizational performances (both financial and technological performances); (3) Evaluation of performance by CEO significantly moderates the relationship between SSP and inter-functional copetition. The results of this study are synthesized and the implications for future theory-building and practical management are discussed.JEL Classification: L21, O53

著者

• SEO Joung

  Professor, School of Business Administration, Kyungpook National University, Corresponding author

• SHIN Jin-Kyo

  Associate Professor, College of Business Administration, Keimyung University

• CHOI Han-Yong

  Lecturer, College of Business Administration, Keimyung University

• TAWADA Makoto

  Professor, Graduate School of Economics, Nagoya University

関連論文

• Environmental Uncertainty, Copetition Strategy, Inter-functional Competition, and Organizational Performance in Korea
• Market Orientation and Technology Innovation in Korean IT SMEs: The Moderating Role of Cross-functional Cooperation and Cooperation with Outside Organizations

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