女子学生の被服行動に影響を及ぼす独自***求とファストファッションのイメージ構造

概要

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This study examines how the pursuit of uniqueness affects the dressing behavior of female students. This study also examines the structure of images female students have on fast fashion. "Pursuit of uniqueness," "dressing behavior," and "fast-fashion image" were used as latent variables.As for "pursuit of uniqueness," a positive causal relation was observed between students who are "sensitive to the presence of others" and their "dressing behavior." A negative causal relation was observed between students who are "negative about expressing themselves" and their "dressing behavior."As for "dressing behavior," the more value a female student placed on "fashion trendiness" and the less value she placed on "prices," the stronger her "desire to express herself" was in terms of "pursuit of uniqueness." Also, the more "negative" a student was "about expressing herself," the more "sensitive" she was "to the presence of others."Observed variables of "negative about expressing oneself" were "inhibited" and "shy." As for "dressing behavior," students who are "negative about expressing themselves" showed a negative effect on "fashion trendiness," "steady-going/diligence," and "the penchant for purchasing through mail order or at mass merchandise outlets."Female students' images on fast fashion were "urbanized/cool," "wide variety of sizes," and "volume" (=affordable prices on better-quality materials).
2013-03-15