Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products

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概要

• 論文の詳細を見る

• We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables.

• Research Faculty of Agriculture, Hokkaido Universityの論文

著者

• Yamamoto Yasutaka

  Hokkaido University

• SAWAUCHI Daisuke

  Hokkaido University

• MASUDA Kiyotaka

  University of Shiga Prefecture

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