The Analysis of Innovation Diffusion on the Basis of Social Constructivism with the Use of Text Mining(APCIM2012 Best Papers)

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概要

• 論文の詳細を見る

• This article examines the diffusion of innovations which resulted in micro social phenomena. As such, it addresses the methodological problem concerning identification of innovation, that is, if innovation is regarded as the cognition of subjective 'new' value, who perceives newness of technologies and products? Combining Actor-network theory and Institutional theory of organizations, we suggest that the diffusion of innovations is a process in which a variety of actors commonalize institutional carriers. Based on this perspective, we analyze online bulletin board for comparing products (Kakaku.com) with Text mining. Lastly, we discuss this analytical method which can support decision making in new product development, and explore needs in the word-of-mouth information on internet such as blogs and SNS.

• 日本情報経営学会の論文
• 2014-03-25

著者

• Ota Masaharu

  Graduate School Of Business Osaka City University

• Takeoka Shiro

  Graduate School Of Business Osaka City University

• TAKAGI Shuichi

  Graduate School of Business, Osaka City University

• INOUE Yusuke

  Center of Advanced Research and Education, Graduate School of Business, Osaka City University

• TAKAYANAGI Naoya

  Center of Advanced Research and Education, Graduate School of Business, Osaka City University

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• CASE ANALYSIS TO STUDY THE COMPREHENSIVE INNOVATION PROCESS WITH ACTOR-NETWORK THEORY(APCIM2009 Best Papers)
• The Analysis of Innovation Diffusion on the Basis of Social Constructivism with the Use of Text Mining(APCIM2012 Best Papers)

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