ネット証券に見るマーケティングとシステム開発(<特集>ITとマーケティング)
スポンサーリンク
概要
- 論文の詳細を見る
Financial Big Bang in 1999 kicked off the entire deregulations in securities broking business for individual clients. Many of new brokers rushed setting up the business and started the tough competition including existing brokers. Many of studies and papers in the past focused on the competition and tried explaining it with the marketing perspective. This paper aimed to try explaining the competition with the marketing and system development perspective.
- 日本情報経営学会の論文
- 2010-04-30