越境eコマースの現状と展望 : EC事業者の中国市場への取り組み

概要

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The expected decrease of the domestic market, combined with limited growth, has caused leading EC operators in Japan to accelerate their expansion of business overseas. Since EC sales channels can overcome geographic limitations, effective utilization of these facilitate store development without committing large investment capital giving opportunity to EC to secure their own target market within the broadening market. Against this background, in recent years, EC related companies in Japan have tried to advance and develop the Chinese market, and results are beginning to appear. What has distinguished those that are successful and those that are not? To clarify the factors, we discuss the development of cross-border EC in the China market. In addition, we propose the features of cross-border e-commerce conceptual model, and examined its usefulness and proposed function.
2013-10-00