Emergent Processes of Language Acquisition: Japanese Language Learning and the Consumption of Japanese Cultural Products in Thailand
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概要
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Motivation for learning a second language varies among individuals: some peopleenjoy the process of learning languages, while others learn a second language forpractical reasons. Previous fieldwork research in Thailand has shown that manyconsumers of Japanese cultural products are also learners of the Japanese language.This suggests that Japanese cultural products motivate consumers to start studyingJapanese and to continue learning it. In this study, two hypotheses will be posed inorder to reveal the relationship between the consumption of Japanese cultural productsand Japanese language learning: (1) exposure to Japanese cultural productsinduces Japanese language learning, and (2) Japanese language learning induces theconsumption of other Japanese cultural products. Through questionnaire researchconducted on university students in Thailand and through ethnographic data, thisstudy attempts to examine the hypotheses and to demonstrate a continuous cyclemodel of Japanese language learning and the consumption of Japanese culturalproducts.
- 2013-08-22