教育課程経営におけるマーケティング適用に関する実証的研究 : 高等学校におけるコース編成を事例として

概要

論文の詳細を見る
The purpose of this article is to clarify the possibility and the problem of application of marketing theory to curriculum management through a case study about the study course formation in a public high school. The contents are as follows; 1 The subject of this study 2 The application of marketing theory to Curriculum Management 3 A case study of marketing application in a high school 4 The feature and the problem of marketing application to curriculum management 5 Conclusion I found the following; 1 I found the curriculum management process that applied marketing in a high school of Japan. 2 It is essential that Bord of Education should support and control curriculum management in public high schools. 3 I found the necessity of analysis and control of curriculum management. 4 It seems that marketing mix creates image of organization in harmony with school missions and objects. 5 There seems to be a possibility that school culture toward marketing orientation obtains good management results. So it is important to analyze marketing environment carefully. 6 It is difficult to have priority among various educational values.
日本カリキュラム学会の論文
1996-03-31