大学を拠点とする総合型地域スポーツクラブの会員に関する一考察 : いきいき大東スポーツクラブのケーススタディ

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This paper investigates the current understanding of the management of a university-based community sports club by examining the "Iki-iki Daito Sports Club." A survey was conducted to reveal the club members' characteristics, organizational commitment, and the facts behind club selection methods. The survey results revealed the following: 1) The club members had different characteristics based on gender. Young males, mainly university students, joined clubs for fun and enjoyment purposes, while middle-aged women, primarily housewives, joined clubs to focus on their health. 2) The satisfaction levels and activity results for this particular club as well as the members' level of organizational commitment were relatively high. However, organizational commitment levels and activity results differed depending on member characteristics. 3) The factor stipulating the level of organizational commitment was the level of satisfaction with the club. Furthermore, the level of future participation in club activities was stipulated by the level of organizational commitment. 4) When this particular club was selected, emphasis was placed either on its university location or on the programs and factors made available through university interaction. 5) The club was involved in managing three tasks. The first task was conducting publicity activities for the health program using university resources. The second was the effective use of university facilities and scheduling of programs according to the members' requests. The third was the creation of a mechanism to deepen exchanges between club members.

大学を拠点とする総合型地域スポーツクラブの会員に関する一考察 : いきいき大東スポーツクラブのケーススタディ

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