断髪女性の表象と「女性性」の変容 : 1920年代スペインにおける雑誌広告からの考察
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概要
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Bobbed hair, which became a fashion among women in Spain in the 1920's, created a controversy over "femininity".In this paper, the representation of the "new women" or the women with bobbed hair, was analyzed through magazine advertisements. By doing so, the role that these women played in the consumer culture and its impact on women's culture were considered. First, models with bobbed hair, by being used in advertisements for new consumer goods, became symbols of the modernity of products. Second, models with bobbed hair projected an image of the new woman and a view of women's bodies, and thus played a role in transforming conventional "femininity". On the other hand, the representation of women with bobbed hair, which was incorporated into capitalist logic, also played the role of arousing women's desires, as a catalyst for consumer culture.
- 日本生活学会の論文
- 2003-09-30