Comparison of Mobile TV Acceptance in Indonesia with Japan

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概要

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• A comparative study of mobile TV service in two different countries, Indonesia and Japan, was conducted to determine the user important factors to accept the mobile TV service. The influences of consumer normative pressure, price level, perceived usefulness, enjoyment, availability, and quality on using mobile TV services between Indonesian and consumers were examined to explain the differences and similarities in consumer mobile TV service adoption behaviour in this study. Structural equation modelling was employed as the main method of analysis in this study. A multi-group analysis of invariance was performed on the two sample groups. The results show that effect of attitude toward mobile TV and perceived availability was found to be significant difference between Indonesian and Japanese mobile TV consumer.

• 2011-09-30

著者

• SUWA Hirohiko

  University of Electro-Communication

• OHTA Toshizumi

  University of Electro-Communication

• Sutiono Agung

  University Of Electro-communications

• Ohta Toshizumi

  University Of Electro-communications

• QIANTORI Andri

  University of Electro-Communications

• Suwa Hirohiko

  University Of Electro-communications

• Qiantori Andri

  University Of Electro-communications:pt Telekomunikasi Indonesia

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• Comparison of Mobile TV Acceptance in Indonesia with Japan

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