Manipulating cultural orientation by BaFaBaFa game:Applicability of Social Identity Theory

概要

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Hinkle & Brown (1990) proposed that the applicability of Social Identity Theory (SIT) might differ depending on the group orientation and found that SIT is most applicable to collectivistic and relational groups. The present study tried to experimentally manipulate individualism-collectivism orientation by BaFáBaFá game. It was hypothesized that the stronger correlation between identification and in-group bias will be found in a collectivistic group. Seventy-eight university students participated in a“ BaFáBaFá” game in which one group has collectivistic characteristics and the other has individualistic characteristics. Consistent with the hypothesis, the significant correlation between identification andin-group bias was found only with the collectivistic group. The results suggested that participants＇individualism-collectivism orientation has temporarily differed after playing the game.
2010-03-31