地域産業振興における文化資源調査の意義 : 奈良県のカキ紅葉を事例に

概要

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It is a big problem for the farmer how they inform the value of their products to consumers in advanced consuming society． This report aims to find the potential of Kaki （persimmon） autmun tint as thecommodity of "regiopal product of Nara Prefecture"．First of all, this report introduces so called "relational marketing analysis" which is the theoretical grounds of this research．Secondly, it introduces the result of the investigation which was done in the western part of Nara Prefecture. The region is known as an old Kaki production area． Especially, the area is remarkable as thebirthplace of the oldest sweet persimmon． The points of the investigation are the local residents' acknowledgment level of the kaki leaf and the culture about Kaki． The investigation clarified the existenceof a rich history and the regional culture of the Kaki use． It contains not only the kaki fruits but also the use of leaf and food culture．Finally, it exmamines the possibility of Nara Prefecture as the kaki autumun tint production area．
2009-03-31