日本の生活協同組合の新しい動き
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概要
- 論文の詳細を見る
Japanese Consumer Cooperatives have sustainable increase of the number of members and share Capital but recently decline in sales of goods and services. Gone are the days when everyone in the distribution industry could bask in a live-and-let-live relationship, with each firm and each type of operation assured of a niche somewhere in the market. Consumer demand remains sluggish in the post-bubble economy, where retailers stand poised to redivide a stagnant market through high-density location of new stores within trade areas of limited size. Major retailers are pursuing a twofold strategy. On the one hand, they continue to attract customers from an extended trade area to their huge shopping centers with the corresponding types of merchandise such as quality apparel, home electronic appliances, furniture, bedding and sporting goods. And on the other hand, they seek to fineture their operations to community needs and absorb the better part of the local demand by building a dense network of neighborhood shopping centers which feature super-supermarkets and are targeted on small trade areas. Major Supermarket firms have been joined by their local, small and medium-sized counterparts in their effort to reinforce the small trade area-oriented strategy. There are no exceptions to cooperative, they have been asked for self-improvements in order to survive for the 21st century. Coop Kobe (the largest cooperative in Japan-Number of the members about 1,200,000, Anual sales about 350 billion yen at 1994) which suffered great damage in the Earthquake at 17th Jan. 1995, had big loss amounted to 50 billion yen. In spite of the great damage, staffs and members of Coop Kobe have engaged to confirm to safety of members, to rescue citizen suffered to damage, to transport goods for rescue and to supply with goods of living. Coop Kobe has worked for the revival of the Communities through his total power with the support of cooperatives in Nationalwide extended to 10,000 persons. These movements have been made up of efficient management, modern marketing, contribution of fulltime employees and parttime employees, cooperation with the members and everystore to serve a function as community center. Coop Kobe the biggest cooperative which suffered most damage, has been the creative leader of cooperative movements in Japan.
- 日本福祉大学の論文
- 1996-08-31