Multidimensional analysis of consumers' store image
スポンサーリンク
概要
- 論文の詳細を見る
Previous studies on consumers' store image have demonstrated that the image consists of a few fundamental dimensions. To examine the generality of image structure, MDS is applied to the dissimilarities between the stores estimated by 139 housewives in Kofu City. The extracted dimensions are interpreted by using PROFIT algorithm which makes it possible to objectively define the MDS configuration. The results of the analysis show that the housewives share a common image structure whose main components are 'price level', 'distance from home' and 'store size', while the importance of each component varied with locational environment of residence.
- 首都大学東京の論文
首都大学東京 | 論文
- シンガポールの中国政策
- フランスにおける社会保障給付と内外人平等原則(二・完) : 無拠出給付に焦点をあてて
- フランスにおける社会保障給付と内外人平等原則(一) : 無拠出給付に焦点をあてて(渕倫彦教授退職記念論文集)
- 1999年度社会福祉基礎ゼミ(後期)の評価
- 生活時間と介護の社会化