RESEARCH INTO THE DIFFERENTIATION OF PACKAGE DESIGN : Taste Synesthesia Induced by Packaging Shapes
スポンサーリンク
概要
- 論文の詳細を見る
An ideal food package is supposed to make viewers associate it with some perception of tastes through visual stimulation. Human sensory system is interrelated. People link their senses through sensory organs or have associations among senses, and this is what we call "synesthesia". In order to explore the synesthesia between sense of sight and taste, packages in the shape of bottles were selected as samples for this study. The objective of the study is to explore the association between the shape of bottles and the sense of taste, and the research is divided into two phases. Phase One consists of conducting market surveys on the interrelationship between the shape of bottles and the taste of food contents. Phase Two involves exploring how viewers associate different tastes with varied bottle shapes, and evaluating the strength of association between bottle shapes and taste perception.
- 2011-01-31
著者
-
Hsu Chun
National Chiao Tung University Department Of Communication And Technology
-
Chou Mu
Chungyu Institute Of Technology Department Of Digital Media Design
-
Sun Chia
National Taiwan University Of Science And Technology Graduate School Of Design
-
WANG Regina
National Taiwan University of Science and Technology, Graduate School of Design
-
Wang Regina
National Taiwan University Of Science And Technology Graduate School Of Design
関連論文
- RESEARCH INTO THE DIFFERENTIATION OF PACKAGE DESIGN : Taste Synesthesia Induced by Packaging Shapes
- DESIGN OF A CHARACTER'S NEGATIVE PERSONALITY AND RECOGNITION OF FACIAL PROFILE
- DESIGN OF A CHARACTER'S NEGATIVE PERSONALITY AND RECOGNITION OF FACIAL PROFILE
- DESIGN OF A CHARACTER'S NEGATIVE PERSONALITY AND RECOGNITION OF FACIAL PROFILE