ANALYSIS ON INTERACTIVE EXHIBITS AT SCIENCE MUSEUMS-PART 1 : Based on the classification and visitors' evaluations

概要

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This paper carries out a classification of the existing interactive exhibits at a science museum. Various interactive exhibits are examined to identify their characteristics, which are used for evaluation purposes to create a matrix for evaluation of each exhibit. The Quantification Method III is used to elucidate the overall characteristics of the target exhibits. Cluster analysis is applied to these results so as to sort into groups. By plotting the target exhibits on 'the degree-of-freedom' and 'the development of understanding vs. the opportunities of learning' axes, it is possible to ascertain the characteristics of these exhibits. It is clear that six groups can be formed, each with different characteristics. Visitor interviews and video recordings are taken of visitors'utterances and behavior to examine how the visitors engage with the exhibits. From the data is compared to examine the relationship between the characteristics of the exhibits and the evaluations of the visitors, the popular exhibits tend to be 'physical entertainment' type exhibits where 'interaction between the exhibit and the visitor' and 'communication between visitors' occurred in more or less the same proportion. In other words, the exhibits that evoke interaction with the exhibit as well as communication between visitors in good balance are considered to be very enjoyable.
2011-01-31