A PRELIMINARY STUDY OF APPLYING ERP ON USERS' REACTIONS TO WEB PAGES WITH DIFFERENT PRESENTATION FORMATS

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概要

• 論文の詳細を見る

• Instead of text, usually web design experts suggest more proper images, especially human faces or figures, will evoke the viewers'sympathy and increase the attractiveness of the web pages. To investigate this design principle, this research introduced the ERP (Event-related potential) method to analyze viewers'brainwave component P300, N170, and N400 to compare the different visual stimuli-brief description (text), product photos, human face images, and body images. The result showed that the photos and human figures were confirmed positively for increasing attractiveness, diminishing the time of communication. But experts' suggestion is not always valid since sometimes the proper word impresses viewers more in the first glance, comparing to visual images.

• 2011-01-31

著者

• Fang Yu-min

  Graduate School Of Design National Taiwan University Of Science And Technology:department Of Industr

• Lin Ming-huang

  Institute Of Applied Arts National Chiao Tung University

• Wang Ching-yi

  Institute Of Applied Arts National Chiao Tung University

• Fang Yu-min

  Graduate School Of Design National Taiwan University Of Science And Technology

関連論文

• A PRELIMINARY STUDY OF APPLYING ERP ON USERS' REACTIONS TO WEB PAGES WITH DIFFERENT PRESENTATION FORMATS
• THE FEATURE MANIPULATION AND COGNITION IN CONTEMPORARY VERNACULAR DESIGN

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