テレビ広告の倫理 : 消費者金融を例として(自由論題)
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概要
- 論文の詳細を見る
We are flooded with advertisements. Advertising adversely influences every aspect of our lives and values. The influence is conscious and unconscious. TV advertising is 34.2% of 2005 Japanese advertising costs. This is the largest share of Japanese advertising. Television advertising is clearly the largest player in Japanese advertising and clearly has a strong influence on the Japanese people. The consumer credit business in Japan is a good example of the detrimental influence of advertising on the public. The number of multiple debtors is said to be more than 1.5 million people and the Supreme Court statistics show that the personal bankruptcy cases were about 184 thousand in 2005 , 4.2 times more comparing to that of 10 years ago. In this paper, we argue that there are ethical and social implications to TV advertising of consumer credit services. After describing the negative aspects, we will propose measures to mitigate the impact of TV advertising.
- 日本経営倫理学会の論文
- 2007-03-31