経営戦略とCSR(自由論題)

概要

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Doing Business and Corporate Social Responsibility (CSR) can be compatible in practice. Paine, Elkington and Mizutani suggested that CSR means company's efforts in the two overlapping areas. One is the effort for attaining economic rationality (efficiency and competitiveness), the other is the efforts for achieving environmental fit and social fit. The former is called economic soundness and the latter ethical soundness. Through these efforts, company can acquire competitiveness, enhance corporate value, and attain sustainability. As Porter/van der Linde pointed out, to cope with the constraints from ethical soundness, company must make continuous efforts to innovate, because it can only enhance competitiveness through offsetting increased cost for environmental preservation by productivity benefits gained from innovation. I will demonstrate this contention through analyzing the cases of Murata Manufacturing Co., Fuji Oil Co, Matsushita Electric Industrial Co., and P&G Far East, Inc.
2006-03-31