新聞の「お詫び広告」にみる企業の社会的責任 : 消費者に対する説明責任について(自由論題)

概要

論文の詳細を見る
This report studies corporate social responsibility (CSR) in terms of accountability to consumers/customers. Corporations accept accountability for their products and services to their consumers/customers. The report examined how the business enterprises fulfilled it by investigating and analyzing apology advertisements regarding the safety and recall of their products as well as accidents and their misconducts appeared on Nikkei Newspaper in FY2003 and shed light on the actual situation. The result shows that the way of handling the matter differs from industry to industry and there is a wide disparity of approach among the industry segments. Food industry responds to the issue earnestly. Financial and consumer-electronics industries provide information within limited scope. There is almost no apology advertisements in the automotive industry because the law stipulates vehicle recall system, however they provide recall information in detail in their homepage. Pharmaceutical and cosmetics industries report recall to their respective supervisory authorities and offer little or no information to the consumers.
日本経営倫理学会の論文
2005-03-31