異文化経営の新展開

概要

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Since the 1990s, the globalization of enterprises has been further spurred by the widespread of the PCs and internet, and the democratization in the former Soviet Union and other socialist countries. Because of dramatic changes in business environment, existing researches on cross-cultural management provide limited explanation to the current management issues. In this paper, based on the existing research, we focus on the current management of ventures in today's e-commerce market, and suggest a new perspective on cross-cultural management.