The Effect of TV Advertising on Consumer's Price Sensitivity to New Entry Products : The empirical research whose objects are food items sold in the supermarket

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概要

• 論文の詳細を見る

著者

• 金子 武久

  Graduate Student In The Master Course Waseda University

• 上田 隆穂

  Associate professor of Marketing, the Economics Department at Gakushuin University

関連論文

• The Effect of TV Advertising on Consumer's Price Sensitivity to New Entry Products : The empirical research whose objects are food items sold in the supermarket

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