市民化管理と企業メセナ : なぜ企業はメセナをするのか

概要

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Every large corporation in the world, now, practices philanthropy, that is contributive activities to local communities, local countries and world-wide societies, especially in the field of culture and arts (mecenat). Japanes campanies, of course, also make an organizational section of philanthropy work, for example, corporate citizenship office, and practice very wonderful mecenat. Yet, corporation is an economic institution and its abject is the maximalization of profit. Mecenat activities need high cast and this cast may result in reductions of profit. Bere cornes out a new corporate problem to be solved in regard to management. This paper explains that modern corporations have two activity fields, economic and uneconomic. The uneconomic field requires corporate mecenat as going concern and importance of balancing both fields.
長崎大学の論文