Empirical Research on the Influential Factors for Successful New Product Development and their Differences among Industries(<Special English Issue>Industrial Management)
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概要
- 論文の詳細を見る
This research intends to explore the influential factors in terms of managerial approaches for successful New Product Development (NPD) and their differences in terms of NPD operations by industries. The New Product Development Scorecard (NPDSC) has been utilized as a self-evaluation tool for 386 participating companies in Japan. Factor analysis was conducted to identify the common influential factors for various industry categories. As a result, three common influential factors which contribute to success in NPD were explored. They are "Development strategy and organization", "Development production technology", and "Utilization capability of tools and IT". The results additionally suggest that the critical NPD operations which contribute to successful NPD are different among groups of industries. The implications in terms of managerial approaches and NPD operations for successful NPD are also summarized.
- 社団法人日本経営工学会の論文
- 2009-02-15
著者
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Enkawa Takao
Department Of Ie And Management Faculty Of Engineering Tokyo Institute Of Technology
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Suzuki Sadami
Department Of Industrial Engineering And Management Tokyo Institute Of Technology
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ANANTANA Tanyanuparb
Department of Industrial Engineering and Management, Tokyo Institute of Technology
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Anantana Tanyanuparb
Department Of Industrial Engineering And Management Tokyo Institute Of Technology
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Enkawa Takao
Department of Industrial Engineering and Management, Tokyo Institute of Technology
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