世論研究の現状と展望 : コミュニケーション過程としての世論の総合的モデルの模索(<特集>コミュニケーション課程の諸相)
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特集コミュニケーション課程の諸相論文1. はじめに2. コミュニケーション過程としての世論 2-1. コミュニケーション集団としての公衆 2-2. コミュニケーション過程としての意見形成 2-3. 社会的過程としての世論3. 世論におけるマス・メディア,そしてインターパーソナル・コミュニケーションの影響 3-1. 世論におけるマス・メディアの影響 3-1-1. 議題設定研究 3-1-2. メディア・フレーミング研究 3-2. 世論におけるインターパーソナル・コミュニケーションの影響 3-2-1. 個人間の影響(person-to-person influence) 3-2-2. 集団レベルの影響(group level influence) 3-2-3. 意見風土影響(opinion climate influences)4. 結論に代わって : 情報の総合的流れモデルの台頭Public opinion is not a static, immobile object that holds a constant shape and mass over time. Rather, it is a highly dynamic, fluid process in which people interact and communicate with each other. As a communication process, public opinion is influenced by two main sources-mass media and interpersonal communication. In general, those two main sources are assumed to have influence on public opinion process constantly. However, until recently the studies of public opinion has underestimated the interplay of mass media and interpersonal communication in the process of public opinion formation. The history of communication study shows that most, if not all, communication theories have focused only on the relative strength of the effect of mass media and interpersonal communication, rather than the interplay of the two. This study posits that the study of public opinion should focus on the interplay of mass media and interpersonal communication. In this study Lenart (1994)'s 'total information flow model' was viewed as an excellent example of an integrated model of mass media and interpersonal communication. The model was originally served to explain the information flow in a presidential election campaign but it is argued that the model could apply to the broader process of politics, not to mention the public opinion process. Also argued is that the total information flow model is most relevant for the study of the process of public opinion formation and political participation on internet, which is not only mass media, but also interpersonal communication channel.