高度成長期の零細小売業経営 : 滋賀県湖東地方の一商店の事例を中心に

概要

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Sufficient research on case studies in the small retailing business during the high-growth era has yet to be undertaken. Using internal documents to seek the historical meaning of small retailers, this paper analyzes Kawatatsu store, a food and miscellaneous-goods retailer in Shiga prefecture. Previous research attributes the existence of large numbers of small retailers to economic growth in Japan, and the cause of their decline to their lack of desire to grow. Kawatatsu store prospered because its owner, Iwanosuke, was determined to see his business succeed. His three management policies were as follows: 1. For an effective selection of goods, make wholesalers compete with each other. 2. Use cheap labor to increase added value on goods or services. 3. Actively adopt various types of sales promotional activities. Using these policies, Kawatatsu established its economic foundation during the high-growth era. Family members and employees who served multi-functions and worked long hours supported this economic foundation. From the 1970s, however, Kawatatsu store was unable to maintain an effective labor force, and in 1988, the store was closed.
2007-03-25