コンジョイント分析の考察 : 高校生への志望大学アンケート調査

概要

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In 1964, Luce and Tukey showed that conjoint analysis as a field of measurement psychology. Then, after Kruskal suggested the practical algorithm that was used in a single recurrence principle in 1965, the concept of conjoint analysis has been widely debated in the psychological field. In the early 1980s, conjoint analysis came to be used in the field of marketing because by using such, one can grasp the selection structure of consumers from their evaluated articles. As a result, this type of analysis was then extensively used for marketing research. This report compiles the result of conjoint analysis and considers the desired junior college questionnaire-style survey for high school students. A survey was conducted among the high school students who participated three times in the Open Campus Days at Tokushima Bunri University. One result showed that the reputation of the junior college is appparently regarded highly among high school students.