店舗の外装色彩に関する研究 : 洋服店への入店動機に対する影響

概要

論文の詳細を見る
The effect of color and its combination on the motive of entrance to a clothing store was investigatedby using a computer system with twin display for indication of the storefront model stimulus. Eighttri-color combinations used for the experiment were chosen from the image scale for color scheme proposedby NDC (Nippon Color Design Lab.). It became clear that the explanation of the complicated judgement, such as the motive of entrance to astore, is very difficult by using single variable. It needs to be explained by the compound image of color orcolor combination. It was suggested that, the two dimensional, namely warm – cool and hard – soft,coordinate plane is useful for the explanation. The motive of entrance to a store is effected strongly by theimage of the color combination in order of the image of warm > cool – soft > hard. In addition, the resultobtained by the experiment supports the usefulness of the image scale for color scheme proposed.
2009-01-31