鹿児島県の持続的発展に向けて(<特集>グローバル時代の地域経済)

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概要

• 論文の詳細を見る

• This paper is written not from the viewpoint of a scholar, but from the insight of a business consultant since the author has been working as a commercial consultant in the field of marketing for many years. In this respect, the paper is more business oriented than scholastic. Most questions the author received from customers have been on the issue of "how to sell their products for making money." In response to such questions, the author, who has experience in the consulting business for more than twenty years, usually introduced a marketing theory known as "Area Marketing," conceptualized in Japan. To effectively apply this theory to customers, the author suggests the importance of paying attention to the specific demands of regions based on their characteristics rather than relying on either standardized or generalized marketing techniques.

• 鹿児島国際大学の論文

著者

• 小林 隆一

  鹿児島国際大学経済学部

関連論文

• 三大学院共同シンポジウム「グローバル時代の地域経済」(パネルディスカッション,グローバル時代の地域経済)
• 鹿児島県の持続的発展に向けて(グローバル時代の地域経済)
• 市場縮小,地域格差拡大に対応のエリアマーケティングの実務 (鹿児島特集)

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