中小企業の環境適合と競争的環境戦略強化に関する一考察

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概要

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• In recent days, the importance of environment policies is improved in macro vision, such as a measure against warming, a measure against waste, and a recycling policy. In order to get a substantial result in the field of environment, it is required to establish the environmental correspondence by the side of the industrial world as well as the substantial environment policy effect of a country. Since the percentage of small and medium sized enterprises in the number of corporations is high, the environment policy of a country cannot accomplish actual effects, unless small and medium sized enterprises participate earnestly to environmental conformity competition. It is necessary to establish the concept of the "eco-efficiency" to keep the balance of costs for maintaining the environmental accommodation and the profitability, in order to heighten the resultant of environmental conformity policies in the field of whole domestic industries. The innovation for the environmental conformity management in the field of small and medium sized enterprises is needed for the adequate social administration policies of these enterprises. This innovation of eco-efficiency contributes to the improvement of the balance in profitability and socio-ecological policies in the fields of small and medium sized enterprises, as well as big scale corporations. Strengthening and improving the environment tax, environmental regulations, and eco-funds investment will promote this eco-efficiency innovation in both big major companies and small and medium sized enterprises. It was argued in this paper that introduction of this innovation and an environmental tax contributed to the shape change of this eco-efficiency curve. Because of variably of small and medium sized enterprises, it is necessary not only to tighten up environmental regulation, but also to improve the competition which uses environmental conformity as a differentiation policy to become active in the small and medium sized enterprises field. Break through of a multi-market competition will be predicted also in the small and medium sized enterprises field by confronting with matured market progress in these days. In a multi-market competition, competition by "mutual contracting activity to abreact the competition," will usually be taken among companies. Since the segments which conform for environmental policies are not familiar domains but new domains for small and medium sized enterprises, competition by mutual contracting activity will probably not be derived. Since this field with eco-efficiency is the segment broadly accepted by consumers or society, environmental conformity competition is positioned as leading and new differentiation policies of competition by small and medium sized enterprises. Strengthening the competition of the small and medium sized enterprises which fits for this eco-efficiency effect will surely increase the environmental suitability of the whole industry and society. Not only environmental regulation or an environment tax but also this type of competition within the fields of small and medium sized enterprises should be promoted in order to increase the whole level of the environmental suitability of the country.

• 東海大学の論文

著者

• 原田 一郎

  東海大学教養学部

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• 中小企業の環境適合と競争的環境戦略強化に関する一考察
• 私立大学の管理運営・経営に関する研究
• 大学の管理運営に関する研究 : 大学マーケティングと環境への対応

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